Building a World-Class Sales Organization

Improving sales enablement is a top priority — sales enablement solutions are already a $12B industry, and 74% of organizations plan to invest more in enablement this year.

However, despite all this investment, most organizations rate their success as a “C.” So where is the gap, and how can you make better enablement investments?

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This guide summarizes the four key steps to align enablement efforts around customer needs:

  • Create a well-defined sales process
  • Design a skills curriculum
  • Develop content that supports each stage of the sales process
  • Align the sales process, skills, and technology

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