Whitepaper

451 Research Impact Report: Moving Beyond Systems of Record to Systems of Engagement

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In this groundbreaking report, global research firm 451 Research shares how the sales enablement market is fragmented with more than 1,000 vendors. Companies are shifting investments from traditional systems of record, such as CRM, to modern systems of engagement that measure customer interactions. Innovative and winning sales teams need an integrated platform that provides the right insight for salespeople to shorten cycle times and win deals.

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