Aragon Research Globe™ for Sales Engagement Platforms, 2016: Sales is the Spearhead for Digital Transformation

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The Aragon Research Globe evaluation of the Sales Engagement Platform landscape provides best practices and guidance for evaluating technologies based on product capabilities, market strategy and reach, technology roadmap. With the SEP market expected to grow from $780 million to $5 billion by 2021, Aragon finds that organizations that use SEPs can accelerate sales cycles as reps are equipped with more accurate customer engagement data to effectively respond to prospect buying signals.

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