On-Demand Webinar

Two Steps Forward, 5 Steps Back

If content and sales tools are the linchpins to connect with buyers - without integrated technology and optimal processes - content can also be the singular point of failure in driving revenue.

You will discover how content-marketing and sales-enablement teams are:

  • Relying on buyer engagement data propelled by content to boost performance
  • Designing common ways to measure content's effectiveness and impact on revenue
  • Using content collaboration and customer centricity to drive sales and marketing alignment

View the webinar now!

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